What is the difference between Build, Experiment, and Optimize plans?

Build ($99/month) offers the basics: unlimited pages, templates, AI copywriting. Experiment ($149/month) adds unlimited A/B testing. Optimize ($249/month) includes Smart Traffic (automatic AI optimization) and Audience Insights.

How does Smart Traffic work?

Smart Traffic analyzes each visitor's attributes (device, location, behavior) and automatically redirects them to the page variant most likely to convert them. The AI continuously learns to improve performance.

What happens if I exceed my visitor limit?

Unbounce applies overage fees. It's recommended to monitor your traffic and upgrade if you regularly approach the limit (20K for Build, 30K for Experiment, 50K for Optimize).

Can I use my own domain?

Yes, all plans allow publishing on your own domain. Build allows 1 domain, Experiment 2 domains, Optimize 3+ domains.

Does Unbounce integrate with my marketing tools?

Yes, Unbounce natively integrates with HubSpot, Salesforce, Mailchimp, Google Analytics, Facebook Pixel, Zapier, and dozens of other tools via webhooks or API.

Is AI Copywriting included in all plans?

Yes, AI Copywriting is available starting from the Build plan. You can generate optimized texts, headlines, and CTAs directly in the editor.

Unbounce

AI-optimized landing pages to maximize your conversions

CertifiedLaunched in 2009

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ComplexityIntermediate

Origin

🇨🇦Canada

Ideal for

FreelancersStartupsSmall businessesMedium businessesMid-cap companiesLarge enterprises

ComplexityIntermediate

Origin

🇨🇦Canada

Ideal for

FreelancersStartupsSmall businessesMedium businessesMid-cap companiesLarge enterprises

About Unbounce

Strengths

Very intuitive drag-and-drop editor
Unlimited A/B testing on all plans
Smart Traffic (AI) for automatic optimization
100+ conversion-optimized templates
Integrated AI Copywriting
Pop-ups and sticky bars included
Excellent documentation and support
14-day free trial

Limitations

High price for small budgets (starting at $99/month)
Strict visitor limits with overage fees
Smart Traffic reserved for Optimize plan ($249/month)
Learning curve for advanced features
No permanent free version

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Features

Landing pages

A/B testing

AI Email Writing

Email Templates

Email analytics

Segmentation

AI Bid Optimization

Drag-and-drop editor

Popup builder

Template count

100

Retargeting Campaigns

SMS Marketing

Free Tier

French interface

Mobile App

Web Browsing

Free Plan

Email Automation

Google Ads Management

Meta Ads Management

Pricing

Build

99 USD/mo

Unlimited landing pages
Unlimited popups & sticky bars
100+ templates
AI copywriting
1 root domain
Phone, email & live chat support

User reviews

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Price

Paid

Starting from 99€/mo